MORITA Fumio

Lecturer

Graduated from Department of Industrial, Interior and Craft Design, Musashino Art University

 

Research Theme
Research on product design development of products for a company and Study of design process of co-creating experiential values with users.

Biography
After graduating from Department of Industrial, Interior and Craft Design, Musashino Art University, Fumio Morita entered TOSHIBA CORPORATION. Morita was responsible for product design and advanced development of information devices such as mobile phone and PC such as dynabook series. Subsequently, he transferred to the new business design development team, and took charge of development of concepts for new business, commodity and services as well as planning of workshops. Presently, he directs product design of home appliances. As in-house designer, his dedication is not limited to designing of pure “objects”, but he also takes design approach co-creating experiential values or “matters” with users to create valuable experiences for them.

 

 

1_A1304T
Mobile phone / A1304T / 2003

 

2_V501t
Mobile phone / V501T / 2005

 

3_MX
Laptop PC / dynabook SS MX / 2006

 

4_E205
Laptop PC / Satellite E205 / 2010

 

5_T552
Laptop PC / dynabook T552 / 2012